Nicotine pouches are designed to deliver a consistent and
satisfying nicotine experience, but knowing the optimal duration for keeping
them in your mouth is crucial for both effectiveness and comfort.

The recommended time to keep a nicotine pouch in your mouth
is between 20 and 45 minutes. This time frame allows the pouch to release its
nicotine and flavour gradually, ensuring a smooth and steady experience. The
exact duration may vary depending on the brand and strength of the pouch.

Leaving the pouch in place for too long can lead to gum
irritation or discomfort. Once the flavour or nicotine effect diminishes, it is
usually a good indicator that the pouch has been fully used. Removing it at
this point helps maintain oral health and prevents unnecessary irritation.

If you are new to nicotine pouches, you may notice a
tingling sensation during the first few minutes of use. This is a normal
response to nicotine absorption and usually subsides quickly. Avoid chewing or
swallowing the pouch, as this can reduce its effectiveness and cause
discomfort.

To maximise comfort, consider alternating the placement of
the pouch between sides of your mouth during subsequent uses. This prevents
prolonged exposure to one area and minimises the risk of gum sensitivity or
irritation.

In conclusion, keeping a nicotine pouch in your mouth for 20
to 45 minutes ensures optimal results. Following this guideline helps maintain
a comfortable and effective experience while minimising oral health risks.